Brands have been finding ways to engage golf fans during the week of the Master’s by getting creative. While it is hard for brands to activate around the Masters with it’s limited list of sponsors and no on-course signage, it is not impossible. While there might not be as many sponsors at the Masters, we put together this blog to highlight players’ and leagues’ social presence, and keep you up to date on the growth of golf through brand partnerships and advanced analytics! Brands Breaking Through At The Masters No sponsored signage is allowed on the course, which is in stark contrast to many major tournaments. There are only six official sponsors for the Masters: AT&T, Delta, IBM, Rolex, UPS, and Mercedes-Benz. The course is also known for its exclusivity in terms of private membership and sponsorships during the tournament. Unlike other major championships, the Masters is played at one course - Augusta National. One player will wear the coveted green jacket at the end of the weekend, arguably the greatest trophy in golf. The Masters is truly “a tradition unlike any other.” The golf tournament is the first major championship of the golf season and one of the most famous tournaments throughout history.
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